The hidden impact of the words you use (feat Dr Jonah Berger)

Today’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident. You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words you use. Tune in to hear Dr Jonah Berger, best selling author and acclaimed behavioural scientist explain what makes some words magic. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Jonah’s new book Magic Words: https://jonahberger.com/magic-words/ Jonah's book on Amazon https://www.amazon.co.uk/dp/0063204932 Don’t be a litterbug: https://tinyurl.com/yu73a85s Don’t be a tosser: https://tinyurl.com/bdfdpa34 Be a litter hero: https://tinyurl.com/4726v7n4