Richard Parsons on Why B2B Marketing Needs Don Draper Part.1

Richard Parsons is the Co-Founder and Managing Director at True, one half of the creative spark for this podcast series.

True was founded in 2012 to be a different type of B2B agency - to break free from the world of short-term 'performance' and the kind of marketing that swamps the industry without much deeper impact.

We talk about:

1. What being 'a bit more Don Draper' means to him
2. Richard's purpose behind launching this podcast
3. Why he co-founded True
4. Richard's take on ABM and how it should be done properly
5. What makes great work stand out

We hope you enjoy our fascinating conversation with Richard.