We discover Just Eat’s taste for creativity in B2B

Shane Mansfield is the Marketing Director at Just Eat for Business

He’s an all-around experienced marketer, having worked in both B2B and B2C environments, clientside and agency. Just Eat for Business offers a huge variety of great-tasting and quality food, all through a single account.

We talk about:

1. Which parts of “Just Eat” are carried across to a B2B audience
2. What media is best for sales activation and brand building
3. How to balance brand-building with driving demand
4. The process of rebranding and selling to senior stakeholders