Making sense of Enterprise marketing

Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice.

As a natural storyteller, Brian also uses creative campaigns to grow brand awareness. This has allowed him to deliver revenue and profitability for five business units valued at $1B in annual revenue.

We discuss:

1. Influencing the minds of future buyers
2. Balancing competing priorities of brand and demand
3. How B2B marketers can harness emotional messaging
4. The power of distinctive assets