Mastering the art of brand building

Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing.

Prior to this role, he was “Funny Manager” at Comedy Central.

We discuss:

1. What being a comedian taught him about brand building and creativity
2. The dilemma of creating a “branded house” or a “house of brands”
3. Overcoming the challenge of partner acquisition
4. The right channels to get brand messaging to the right people