Leveraging Your Employees for Employer Branding, with Ruth Penfold of Shazam

Ruth Penfold is the Director of Talent Acquisition at Shazam, a service that connects more than 500 million people in 200+ countries to the music, TV shows and brands they love. Questions for Ruth: Tell us about what you do? What's the culture like at Shazam? Where do you struggle to hire the right people? Shazam's consumer vs. employer brand? Talk to us about your employee advocacy initiative? How did you roll out social media training? How does the Shazam candidate referral programme work? Do you believe in paying a bounty for a referral? What are your best tips for employer brand managers? What pitfalls should they avoid? Who inspires you in terms of employer branding? What does the future hold for employer brand? Where can we learn more and connect with yourself? Read the full show-notes: https://employerbrandingpodcast.com