SPI 596: How to Craft Irresistible Offers with Karthik Vijayakumar

SPI 596: How to Craft Irresistible Offers with Karthik Vijayakumar

#596 What if you had an offer people just couldn’t refuse? And no, I don’t mean going all The Godfather on your audience. I’m talking about making your products and services irresistible. Karthik Vijayakumar is talking over the show today to teach us his simple three-step copywriting process. He is the host of the Launch Plan podcast, creator of the Sales Copy Mastery series, and the founder of Design Your Thinking. Karthik will walk you through the exact steps you need to take to craft an irresistible offer. This is another installment in our Teaching Friday series, where we invite members of the SPI Pro community to share their expertise with our listeners. By the end of the episode, you'll be able to apply what you’ve learned to websites, sales pages, email campaigns, social media posts, and wherever else you connect with your audience. Show notes and more at SmartPassiveIncome.com/session596.

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SPI 915: 2026 Marketing Trends You Better Not Miss

SPI 915: 2026 Marketing Trends You Better Not Miss

#915 If you're still running your business like it's 2025, you're missing out on massive opportunities. Nano niches, live stream shopping, and zero-click marketing are part of the next wave of strateg...

18 Helmi 27min

SPI 914: Why Online Business Is So Different Now

SPI 914: Why Online Business Is So Different Now

#914 Everything has changed. That's my answer to the question of how the world of online business is today versus how it was when I started. Of course, that was in 2008. But my answer is actually the ...

11 Helmi 25min

SPI 913: Don't Give Up Yet

SPI 913: Don't Give Up Yet

#913 We're more connected than ever, yet something like getting coffee with a friend feels nostalgic. Playing videogames in the same room with another person feels nostalgic. This is a weird thing to ...

4 Helmi 26min

SPI 912: The 2030s Will Be the New Renaissance (And What This Means for You)

SPI 912: The 2030s Will Be the New Renaissance (And What This Means for You)

#912 Perfection is out. Authenticity is in. As the world is flooded with polished content and AI noise, this is becoming increasingly true every day. That's why the more you edit yourself, the more yo...

28 Tammi 15min

SPI 911: The Master Guide to Instagram Growth with Brock Johnson

SPI 911: The Master Guide to Instagram Growth with Brock Johnson

#911 Instagram stands out as maybe the top platform for converting attention into sales. That said, alternating Reels, Stories, carousel posts, DMs, and everything else is confusing. What does a good ...

21 Tammi 34min

SPI 910: My HOOKS Formula Will Fix Your Reach

SPI 910: My HOOKS Formula Will Fix Your Reach

#910 What if I said your decision to listen in on today's episode will determine your success or failure as a creator? In a split second, you're making up your mind on whether this session is worth yo...

14 Tammi 24min

SPI 909: Is Value-Based Content Dead?

SPI 909: Is Value-Based Content Dead?

#909 This is how to gauge if something is worth posting. If people can get the same information from ChatGPT, your content isn't good enough! That's because what worked in the past doesn't cut it anym...

7 Tammi 21min

SPI 908: This Is How You Know If You’ll Win or Quit in 2026

SPI 908: This Is How You Know If You’ll Win or Quit in 2026

#908 Like me, thousands of people started online businesses after getting laid off in 2008. In fact, there were hundreds of us specifically teaching entrepreneurship around that time. But why am I one...

31 Joulu 202522min

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