Why You Should Not Rely on In-App Metrics

Why You Should Not Rely on In-App Metrics

Stop wasting ad budget by relying on in-app metrics! Watch this video to learn which key metrics and sources to focus on when measuring business performance.

Our Meta Ads Manager, Nick Ewing, shares a case study where negative in-app metrics didn't coincide with Shopify's sales data that indicated an increase in sales and conversion rates. He reveals the limitations of in-app metrics and how solely relying on them can cause you to make bad decisions.


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💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:

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💸 How to Run Advantage+ Shopping Campaigns for Success:

• 💸 How to Run Advantage+ Shopping Camp...

🔥 Measure Your Campaign Success Beyond ROAS:

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💰 Why Meta Ads Is Critical for Increasing Google Ads Success:

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How to Get Conversions with Effective Ad Copy (Winning Words)

How to Get Conversions with Effective Ad Copy (Winning Words)

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Mastering Conversion Rate Optimization for Lead Generation

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In this video, learn crucial strategies to enhance lead generation through paid ads. Discover why lead volume often plateaus despite decent traffic and how to correct it by focusing on post-click expe...

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In this video, we explore why many e-commerce ads fail not due to poor advertising but because of post-click issues. Discover how mobile usability, creative alignment, streamlined checkout processes, ...

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In this episode, we dive into essential strategies for optimizing your Google Ads campaigns. Learn about best practices, testing methodologies, audience targeting, and the importance of effective ad c...

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Ultimate Guide to Landing Page Optimization: Strategies to Boost Your Conversion Rates

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In this episode, Hannah, an expert in landing page optimization, provides a step-by-step guide to diagnosing and fixing common issues with landing pages. She emphasizes the importance of slowing down ...

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Master Landing Page SEO | Quick Fixes for Traffic and Conversions

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In this episode, we provide a detailed guide on improving landing page SEO to drive more traffic, leads, and conversions. Learn how to enhance your page's structure, intent, and schema markup to make ...

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From Ad Clicks to Customer Conversions: Essential Landing Page Strategies

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Join Hannah as she shares expert strategies for building high-converting landing pages in your paid media campaigns. Learn how to tailor your message to specific audiences, make conversions effortless...

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From 3% to 30% Conversions: The Strategies You’re Not Using

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Stuck at a 3–6% conversion rate and wondering why your paid ads aren’t profitable? In this video, Paid Media Manager, Amelia Lark, and Junior Digital Designer, Megan Hall, break down the biggest mista...

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