Artistic License

Idaho was the first state to slap a slogan on a license plate, “Idaho Potatoes,” which may not seem like a big deal, but it turns out this idea would end up having outsized consequences, and not just for Idaho. Because what started in one state would soon spread. And when it did, the question of what should go on a license plate, and what shouldn't, would prove surprisingly contentious.

Artistic License

Like 99pi? Get the 99pi book: The 99% Invisible City

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.