S.2 Ep.7 - Content Creator Shauna Doyle

This week on the podcast, Stephen is joined by popular Cork based content creator Shauna Doyle who joins us to give an insightful look into the world of online content creation. Shauna originally got into content creation while working as a makeup artist at MAC Cosmetics at Brown Thomas where she began uploading make-up tutorials. Through this she began to gain a following online and it wasn't long before she took the leap of faith to pursue online content creation full-time.

But everything wasn't smooth sailing to begin with, as she found herself studying in a course she didn't enjoy. This led her to change direction to pursue something different after getting her degree. As she began to get more in content creation she decided to do a Masters in PR & New Media at Munster Technological University where she learned many of the skills she uses in her content creator role.

Shauna operates solely by herself, working around the clock as her own personal assistant, doing her own PR, marketing & content creation for clients. This episode is a great insight into the hard work behind the scenes of content creators and the growth of influencer marketing.

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