How Alaska pollock is reinventing itself

We're talking more about Alaska pollock, more of the time. That's because the traditionally production-focused industry is starting to learn about this thing called...(snap, snap)...ah yes, marketing. The IntraFish team discusses the efforts to turn Alaska pollock, industrial groundfish, into Wild Alaska Pollock: Superfish. Can the industry pull it off?

Read more news and analysis from Millicent Machell and the IntraFish team at www.intrafish.com

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