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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

24 Tammi 21min

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jeremy Anderson. SUMMARY OF THE INTERVIEW The conversation between Rushion McDonald and Jeremy Anderson on Money Making Conversations Masterclass covers Jeremy’s personal transformation, his mission-driven approach to motivational speaking, the creation of Next Level Speakers Academy, the power of environment and mindset, and his philanthropic work in South Africa. The interview highlights values such as purpose over profit, taking ownership, perseverance, and maximizing one’s potential. [ PURPOSE OF THE INTERVIEW The purpose of the episode is to: 1. Introduce Jeremy Anderson’s Work Showcase Jeremy’s role as a premier motivational speaker, founder of Next Level Speakers Academy, and co‑founder of Next Level Living, which feeds a thousand children weekly in South Africa. [ 2. Inspire Listeners Toward Purpose‑Driven Success Encourage viewers to move from “wasted potential” to purposeful, impactful living by believing in themselves and pursuing their gifts. 3. Demonstrate How Jeremy’s Principles Apply Broadly Rushion emphasizes that Jeremy’s business, branding, and mindset strategies apply not just to speakers, but to entrepreneurs, executives, and everyday people. 4. Promote Actionable Personal Growth The interview seeks to motivate listeners to take ownership, adopt non‑negotiable success habits, and maximize opportunities. KEY TAKEAWAYS 1. Wasted Potential is a Universal Struggle Jeremy defines wasted potential as having greatness inside but failing to believe in it or pursue it. Many people don’t lack talent — they lack belief and action. 2. Purpose Over Profit He warns new speakers not to chase “the bag.”Impact first → income follows. If your heart is for people, success comes naturally. 3. Your Story Is Your Superpower Every struggle someone has overcome is a testimony meant to help others. Keeping quiet keeps your gift hidden. 4. Maximize Every Opportunity Whether you’re speaking, laying concrete, or running a small business, get every drop out of every engagement — testimonials, photos, referrals, and relationship‑building. citeturn1search1 5. Environment and Mindset Matter True growth starts by changing your internal environment.Jeremy’s life changed when teachers chose to see the best in him, showing that belief from others can shift self-belief. 6. Non‑Negotiables Build Discipline Success requires habits you don’t negotiate with: early rising, prayer, meditation, cold plunges, challenging discomfort, and consistent personal development. 7. Extreme Ownership Replaces Excuses Greatness comes from responsibility, not excuses. Jeremy demands accountability from his teams and himself. 8. Brand Is Built on Transparency Jeremy’s brand centers on perseverance, faith, and family—not perfection. He shares both triumphs and private struggles. 9. Giving Back Is Central to His Purpose Next Level Living feeds 1,000 children weekly and sponsors students in South Africa through college. Impact must extend beyond business. NOTABLE QUOTES FROM THE INTERVIEW On Purpose & Potential “Don’t come to me for profits. Come to me for purpose. Don’t come to me for income. Come to me for impact.” “It’s only a testimony if you testify.” “Most people don’t believe and they don’t pursue — that’s wasted potential.” On Mindset & Environment “I wasn’t living a life of purpose… I had to stop blaming others and go all in on me.” “Sometimes the shackles we have are in our mind.” On Discipline “Success requires non‑negotiables.” (Waking early, prayer, meditation, discomfort training) “People want comfort — but everything great comes with discomfort.” On Value “If you want to be valuable, you must have value.” “They’re not paying me top dollar because I'm motivational. I solve a problem.” On Legacy & Family “My brand is perseverance and family.” “These things don’t happen to me — they happen for me.” On Accountability “No excuses — take ownership.” “I’ve never met anyone who became great from excuses.” On Giving Back “We’ve been feeding a thousand starving children every week since 2018.” “We put 60 kids through college — and we’re just getting started.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

24 Tammi 32min

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Isaiah Tatum. A 24-year-old entrepreneur, touring artist, and hotel owner: 🎯 Purpose of the Interview The interview showcases Dr. Isaiah Tatum’s extraordinary journey from homelessness to becoming a venture capitalist, hotel developer, and touring saxophonist. It aims to inspire young entrepreneurs by highlighting the importance of faith, planning, mentorship, and financial literacy. 🔑 Key Takeaways 1. Early Passion for Music Began playing saxophone at age 10. Influenced by legends like Kenny G, Curtis Mayfield, and Aretha Franklin. Practiced obsessively, leading to proficiency and touring opportunities. Maintains a strong connection to music despite business ventures. “I couldn’t wait to get home and play… I practiced six hours a day.” — Isaiah Tatum 2. Entrepreneurial Drive & Financial Literacy Overcame homelessness and used that experience to fuel ambition. Became an equity investor in Jazz Pharmaceuticals at 18. Invested in real estate and hotel development with a focus on recession-proof models. “I didn’t want to be an artist who had to stay on tour to maintain. I wanted to be financially free.” — Isaiah Tatum 3. Hotel Ownership & Strategy Owns two Candlewood Suites and an Embassy Suites in Georgia. Focuses on extended-stay models for consistent revenue. Emphasizes customer experience and operational efficiency. “Even if they’re spending $160, make them feel like they’re spending $1 million.” — Isaiah Tatum 4. Mentorship & Education Studied finance and earned credentials from Wall Street Prep. Values mentorship from icons like Kenny G and Keith Worsham. Now mentors others and encourages financial literacy and self-confidence. “Don’t look for who you are to fit in with everybody else… Elevate yourself.” — Isaiah Tatum 5. Vision & Future Endeavors Developing new properties in Tupelo, MS and Nashville, TN. Planning a Sweat Hotel concept and returning to music with a new album and tour. Driven by a daily mindset of growth and execution. “Even though I’ve done really good, it’s about what I’m doing tomorrow.” — Isaiah Tatum 📌 Notable Quotes “Faith and a plan. A lot of people jump out there on faith. You better have a plan in your back pocket.” — Rushion McDonald “I fell in love with credentials… I wanted to maximize every opportunity.” — Isaiah Tatum “Let your results speak for themselves.” — Isaiah Tatum #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

23 Tammi 34min

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jennifer Ledwith. She is the founder of Scholar Ready, whose mission is to help students excel in standardized testing and scholarship applications. 🔑 Key Themes & Highlights The Inspiration Behind Scholar Ready Ledwith founded Scholar Ready after realizing many students struggled with scholarships due to weak essay-writing skills. She personally secured scholarships to fund her college education, graduating with minimal student debt. The Importance of Standardized Test Preparation Scholar Ready helps students prepare for PSAT, SAT, and ACT exams to unlock scholarship opportunities. Ledwith emphasized that test scores are crucial for college admissions and financial aid. Overcoming Barriers to Higher Education Many students fear essay writing and test-taking, limiting their scholarship potential. Ledwith’s program provides personalized tutoring to build confidence and improve scores. Scholarship Application Strategies Students must research scholarship providers and tailor their essays accordingly. She advises applicants to highlight unique qualities beyond grades and test scores. Encouraging Persistence & Resilience Ledwith stresses that rejection is part of the scholarship process and should not discourage students. She encourages students to apply widely and refine their applications based on feedback. 📘 About Jennifer LedwithJennifer Ledwith is an education entrepreneur dedicated to helping students succeed in college admissions and scholarship applications. Through Scholar Ready, she provides tutoring and workshops to improve test scores and essay-writing skills, ensuring students have the financial resources to pursue higher education. #BEST #STRAW #SHMS Support the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

23 Tammi 25min

The Steve Harvey Morning Show for Friday, January 23rd, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back- "How Much Is In The Account, Pastor?" | Ask The CLO | Entertainment News | New Looks For 2026 with Macy's | Roscoe Wallace | Nephew Tommy's Prank - "Divorce Papers" | Strawberry Letter - "They Went To See The Place Without Me" Pt. 1-2 | Trending: Little Girl Blames Steve Harvey | Social Media Advice | Ready To Love Update | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

23 Tammi 1h 32min

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Charlie Shabazz. 🎯 Purpose of the Interview The interview aims to: Showcase Charlie Shabaaz’s journey from CPA to bakery franchise owner. Inspire listeners to overcome fear and pursue entrepreneurial dreams. Educate the audience on franchising, financial discipline, and community engagement. Highlight the importance of adaptability and vision in business success. 🧠 Key Takeaways 1. From CPA to Cake Boss Charlie is a Temple University graduate with a master’s in taxation. She worked in corporate accounting before pivoting to entrepreneurship. Her transition was sparked by a desire to fill a community need in Tucker, GA. “I was committed to bringing a bakery… I was kind of on the hook.” – Charlie Shabaaz 2. Overcoming Fear and Taking Leaps Charlie moved from Philadelphia to Atlanta with no job contract—just faith. She offered to work for free to learn business taxes, showing initiative and humility. Her story emphasizes that fear is natural, but planning and persistence are key. “I took a temp job. It took a leap of faith.” – Charlie Shabaaz“Fear drives so many people from reaching their ultimate dream.” – Rushion McDonald 3. Franchise Journey Initially planned a pie business, but pivoted to Nothing Bundt Cakes after discovering the brand. She researched and connected with the franchise team, ultimately choosing it over another bakery concept. “I Googled bakery franchise… and it morphed into Nothing Bundt Cakes.” – Charlie Shabaaz 4. Financial Discipline & Real Talk Despite being a CPA, Charlie shared her own struggles with money and credit card debt. She used spreadsheets and strategic payments to eliminate debt. “I had a spreadsheet… I was committed to the $200 here, $250 there.” – Charlie Shabaaz 5. Community Engagement & Leadership Charlie is active in local business associations and chambers of commerce. She believes in giving back to the community and building relationships. “Businesses come to communities and take… I want to give back.” – Charlie Shabaaz 6. Franchising Explained Franchising is about buying a proven business model. The founders of Nothing Bundt Cakes created a replicable system that franchisees can follow. “You buy the blueprint… once you prove the concept can be done by anyone, anywhere.” – Charlie Shabaaz 7. Empowering Black Women Entrepreneurs Charlie attributes her drive to her mother’s encouragement and the desire to break out of North Philly. She highlights how Black women are the fastest-growing segment in entrepreneurship. “Our mothers are the backbone of why we’re so successful.” – Charlie Shabaaz 💬 Memorable Quotes “I didn’t bake. I used to just cut the cookie roll and spray the pan.” “You don’t have to be a baker. You just have to have the passion and the ability to work hard.” “Know what you’re good at and what you’re not good at.” 🌟 Impact of the Interview This episode resonated deeply with listeners, sparking live call-ins from aspiring entrepreneurs. It served as a masterclass in courage, adaptability, and community-driven business. #STRAW #BEST #SHMSSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

23 Tammi 27min

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dr. Yolanda “Yo-Yo” Whitaker. SUMMARY OF THE INTERVIEW In this interview on Money Making Conversations Master Class, host Rushion McDonald speaks with Dr. Yolanda “Yo-Yo” Whitaker—Grammy‑nominated rapper, actress, radio host, philanthropist, and now the star of Downright Delicious with Yo-Yo, a cooking series on Aspire TV. The conversation moves through Yo‑Yo’s evolution as an artist and entrepreneur, her spiritual and personal transformation, her love for food and cooking, and the creation of her television cooking show. She reflects on surviving and thriving in an unpredictable entertainment industry, learning discipline, overcoming fear, and discovering new purpose later in life through cooking. Yo‑Yo also shares her philosophy on authenticity, family, and faith. She describes how the pandemic deepened her love for cooking, how her show blends food + family + culture, and offers practical cooking tips. PURPOSE OF THE INTERVIEW According to the interview content, the purpose is to: Highlight Yo‑Yo’s transition from iconic hip‑hop entertainer to food‑focused TV personality. [Dr. Yoland…' Whitaker | Txt] Promote her Aspire TV series “Downright Delicious with Yo‑Yo.” [Dr. Yoland…' Whitaker | Txt] Share insights on career longevity, entrepreneurship, reinvention, and personal growth. [Dr. Yoland…' Whitaker | Txt] Inspire listeners with actionable advice on fearlessness, budgeting, confidence, and purpose‑driven living. [Dr. Yoland…' Whitaker | Txt] Celebrate cooking as an expression of love, culture, peace, and family connection. [Dr. Yoland…' Whitaker | Txt] KEY TAKEAWAYS 1. Reinvention Requires Honesty & Letting Go Yo‑Yo stresses that overcoming fear came from “getting real” with herself, abandoning trying to look successful, and restructuring her finances and lifestyle.She had to “let the old me die so the money could grow.” [Dr. Yoland…' Whitaker | Txt] 2. Entrepreneurship Is a Lifelong Reality for Artists She and McDonald emphasize that entertainers are entrepreneurs, without the stability of 40‑hour jobs, making resilience essential. [Dr. Yoland…' Whitaker | Txt] 3. Purpose Matters More Than Fame She encourages people to seek purpose—not just fame or quick money—and do the work that builds confidence and personal foundation. [Dr. Yoland…' Whitaker | Txt] 4. Cooking Became Her “Happy Place” and Divine Gift Yo‑Yo says cooking is a God‑given gift and a therapeutic practice that began thriving during the pandemic.It helped her through depression and opened new creative fulfillment. [Dr. Yoland…' Whitaker | Txt] 5. Her Cooking Show Blends Food + Family + Culture The show features: Her mother Her partner Her kids Celebrity friends Authentic cultural dishes with her unique twistIt’s not guest‑driven; it’s family‑driven storytelling in the kitchen. [Dr. Yoland…' Whitaker | Txt] 6. Technique & Tools Matter She emphasizes: Good knives (sharpen weekly) Quality pots Measuring ingredients Understanding seasonings Building confidence by cooking regularly [Dr. Yoland…' Whitaker | Txt] 7. Simplicity + Love = Great Food According to Yo‑Yo, love is the secret ingredient, and cooking is about joy, connection, and comfort, not rigid perfection. [Dr. Yoland…' Whitaker | Txt] NOTABLE QUOTES FROM THE INTERVIEW (All quotes drawn exactly or near‑exactly from the transcript.) [Dr. Yoland…' Whitaker | Txt] On Fear and Growth “I had to let the old me die so that the money could grow.” “What I did to overcome my fear was to call myself fearless.” “You have to get real with yourself. You really have to do the work.” On Purpose and Success “If you don’t find your purpose, you’re just job hunting.” “God told me, because of your obedience, I’m going to give you the desires of your heart.” On Cooking “Cooking is my happy place.” “I’m not a chef—I just love to cook.” “If you don’t love what you cook, we don’t want to taste it.” On Family “More than serving a meal, I’m serving family.” “When mama’s in the house and they can smell food cooking… that’s everything.” On Her Show “You get to see Dr. Yolanda ‘Yo‑Yo’ Whitaker for the first time.” “I only cook things I love—things I’m comfortable with.” “The food is the star.” On Technique “Great knives will save your life.” “If you use your knives a lot, sharpen them every week.” On Pandemic Transformation “I started really cooking during the pandemic… it took me out of my depression.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

23 Tammi 32min

The Steve Harvey Morning Show for Thursday, January 22nd, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back- "My Auntie's Bike" | Ask The CLO | Entertainment News | Fashion For 2026 with Macy's | Steve Harvey's Voicemail | Nephew Tommy's Prank - "How Much Is In The Account, Pastor?" | Strawberry Letter - "My Mom Is For The Streets" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Ted Cruz | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

22 Tammi 1h 31min