#23 The importance of being data-driven in B2B sales | Johanna Korhonen | Dear Lucy

Johanna Korhonen is the CSO of Dear Lucy and was one of the first salespeople at Supermetrics – one of the most successful SaaS companies in the Nordics. In this episode Johanna gives tons of concrete examples how to get started with data in B2B sales and why it's business critical for all companies and salespeople to do so.

Highlights

• Johanna's 10 years in B2B sales.
• Importance of data in scaling sales.
• Steps to become data-driven: gather data, implement CRM, build a data culture.
• Role of sales management in data hygiene.
• Evolution of sales technology.

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Vainu specializes in providing relevant, reliable, and timely company data for B2B businesses and helps B2B professionals plan and execute effective sales and marketing initiatives at scale. To find out more about Vainu, visit https://www.vainu.com