Exploring Subscription Models in Sports Ticketing with Mikkel Bjerre from FC Copenhagen

What happens when a traditional football club adopts a modern subscription model? Join us for a live special of Don’t Forget Your Tickets with Mikkel Bjerre, Senior Ticketing and Customer Service Manager at FC Copenhagen. Mikkel shares how FC Copenhagen’s innovative approach to subscriptions has transformed fan loyalty, improved cash flow, and engaged new audience demographics. In this episode, recorded live in the Royal Tennis Hall in Stockholm in front of a live audience during the BNP Pari...