Brian Niccol: A Plan to “Get Back to Starbucks” 10/31/24

After leaving Chipotle to lead Starbucks, CEO Brian Niccol has a plan to turn the iconic coffee brand around. Niccol sat for an exclusive interview with Andrew Ross Sorkin after his first eight weeks at the helm of Starbucks; he’s learning from three straight quarters of declining sales and implementing menu, pricing, and timing changes to the coffee chain. Next, SharkNinja manufactures appliances like robot vacuums, air fryers and ice cream makers, and CEO Mark Barrocas says, those are just the beginning. He discusses the company’s diversification and the impact tariffs could have on his business. Plus, a district attorney ordered Elon Musk to attend an emergency court hearing over his pledge to award $1 million to registered voters in Pennsylvania, eBay’s current quarter guidance fell short of expectations, and Comcast is exploring a separation of its cable networks business.

Brian Niccol - 12:21

Mark Barrocas - 24:12

In this episode:

Becky Quick, @BeckyQuick

Joe Kernen, @JoeSquawk

Andrew Ross Sorkin, @andrewrsorkin

Cameron Costa, @CameronCostaNY

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