Juventus - TikTok, Twitch and Dusan Vlahovic with Mike Armstrong, Chief Marketing Officer at Juventus

On this show, we're talking to Mike Armstrong, chief marketing officer for Italian football giants, Juventus. We're focusing on the club's success on TikTok and Twitch, the content that worked best, the growth potential within these channels and the strategy behind using them to announce the arrival of flagship signings such as Dusan Vlahovic. You can see Juve's excellent TikTok and Twitch content via the below links: TikTok: https://www.tiktok.com/@juventus Twitch: https://www.twitch.tv/juventus The Footballco Business Podcast is a show focused on the most innovative people working in the world of football media, brands and marketing. Each episode features some of the most creative minds in the sport, getting their views on the business behind the beautiful game.