Growing the Bundesliga Abroad Ahead of Der Klassiker - Peer Naubert, CMO at Bundesliga International

On this show, we're speaking withPeer Naubert, chief marketing officer for Bundesliga International. Alex and Peer discuss how the Bundesliga grows its fanbase abroad and how in an age of player-focused fans, competitions can strike a balance between bringing fans in through star players but not being left high and dry when those stars move on. Also, ahead of Der Klassiker, we find out how the DFL uses this marque match to bring in fans without being overly reliant one a game that only happens twice a season.