GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

GMR FC: World Cup 2026 - What brands need to know to activate at the biggest World Cup ever

Our guest on this show is Jessie Giordano, Executive Vice President for Global Sports at GMR FC, which is part of global experience agency GMR Marketing. Jessie joined us to discuss the opportunities and challenges for brands looking to activate around the 2026 FIFA World Cup. We covered what brands should know when it comes to activating around that tournament, what GMR FC experts have learned from previous World Cups, and how their experience activating at Super Bowl with the NFL can be applied to the biggest sporting tournament in the world. We also looked to the future to predict what will need to be done to ensure World Cup 2026 has a legacy that goes beyond Messi.

Jaksot(101)

Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan

Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan

On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan to discuss the role of creatives in sport and what can be expected this year from LIONS Sport - the latest edition to Canne...

23 Huhti 38min

How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit

How BBC Sport will Broadcast the World Cup with dock10 - Recorded live at the Broadcast Sport Content Summit

This episode was recorded live at the Broadcast Sport Content Summit and covers BBC Sport and dock10's plans for broadcasting the biggest World Cup ever! Including... How BBC Sport will engage fa...

8 Huhti 34min

Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast

Adebayo Akinfenwa - The strongest man in football on creating a player brand in the EFL and launching his own podcast

Our guest on the latest Footballco Business Podcast is the strongest man to have played football, Adebayo Akinfenwa. As a player, Bayo didn’t make it to the Premier League, but he built a player bran...

26 Maalis 34min

How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe

How Brands Can Win The World Cup with Rio Ferdinand, Homeground's Rachid Ahoyek and YouTube's Joshua Wayoe

With this Summer's World Cup set to be the noisiest ever, we gathered an expert panel for our recent 'Never Mind the Cliches' event to help brands cut through the noise and make the most of the bigges...

12 Maalis 43min

What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.

What the Millwall brand means in 2026 with Chief Commercial Officer, Luke Wilson.

As Millwall FC celebrate their 140th anniversary, our guest is the club's Chief Commercial Officer, Luke Wilson. Luke joins us to discuss the club's brand and what it means to be Millwall today, co...

3 Maalis 21min

The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell

The most valuable football stadium naming rights in Europe - How much is Spurs' stadium really worth and could New Trafford be the most valuable ever? Ft The Sponsor's Sean Connell

On this show, we're speaking to Sean Connel, the Editor of The Sponsor and author of their most recent report on the fair market value of stadium sponsorship in Europe. With Spurs' still looking for ...

17 Helmi 28min

Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

Identifying, localising, and monetising the next generation of fans from The World Football Summit Riyadh

This episode was recorded live at the World Football Summit Riyadh in December 2025 and covers Identifying, localising, and monetising the next generation of fans, featuring a panel including: Moh...

2 Helmi 45min

Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in ...

15 Tammi 28min

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