M&C Saatchi Sport & Entertainment: Jenny Mitton on women's football in 2024, the brands supporting it the best and learnings from rugby and cricket

On this episode, Alex talks with Jenny Mitton, Managing Partner and women’s Sport Lead at M&C Saatchi Sport and Entertainment. Jenny has extensive experience in women's sport, including football, rugby, and cricket, having worked with some of the biggest brands and rights holders in the space. We discuss the changing face of women's football, learnings from other sports, the challenges of activating in a year without a major women's football tournament and brands doing it best.