🍽️ “The Napkin Costume” — Chipotle’s Halloween collab. Surge in reservations for 1. US Steel’s epic history.

Reservations for 1 have jumped 29% in 2 years... because restaurants are microcosms of the economy.

US Steel built the Empire State Building & Willis Tower… but its epic $14B deal got stock-blocked

Spirit Halloween just collab’d with Chipotle on Halloween… because products are now protagonists.

Plus, there’s a political divide between brands… Frosted Flakes are Democrats, but Frosted Mini-Wheats are Republicans.

Seattle tickets: https://www.eventbrite.com/e/the-best-one-yet-hotline-live-presented-by-audible-tickets-1002624325347

WSJ Brand preference by politics: https://www.wsj.com/politics/elections/republican-democrat-brands-quiz-election-2024-fe9d1673

YouGov brand preference by politics: https://sherwood.news/business/brands-liberal-conservative-divide-yougov-survey/

$X $CMG $BKNG

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