The Power of Storytelling and Social Media with Joe Mullings

Joe Mullings is the Founder, Chairman, and CEO of The Mullings Group, a health tech media, talent access, and career development organization with more than 30 years of experience building value for more than 500 different companies in the Life Sciences and Medtech sectors.

Joe has been featured in Forbes, CNBC, Business Insider, Yahoo Finance, NY Post, and Monster, discussing strategies and tactics as we build companies and careers in the World of Work. Here are a few of the topics we’ll discuss on this episode of People Analytics:

• What the Mullings Group does and how they help organizations build their brand.
• How to utilize your brand in the hiring process.
• The importance of storytelling and having a story behind your brand.
• Common mistakes brands make when marketing themselves.
• The disconnect many leaders have with their organization’s mission.
• How to best spend your marketing budget.
• How work-life balance has changed over the next 15 years.
• How different social media platforms should be used differently.

Resources:

• The Mullings Group

Connect with Joe Mullings:

• LinkedIn
• Website
• Twitter

Connect with the host:

• Lindsay Patton on LinkedIn
• Lindsay Patton by Email