009: [Training] Social Media for Speakers and Thought Leaders with Donna Cravotta

You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR.

This episode is part coaching - I give Donna feedback on her presentation content and how she should position herself.

And then it leads into training. Donna is so good at what she does with social media that I couldn’t help but ask her questions I have and that I knew you would benefit from.

Donna gives us some fantastic tips and tools for how to use social media, as speakers and thought leaders, to build our personal brands and connect with fans and influencers - without spending a lot of time or getting distracted.

Highlights:

• The importance of listening on social media
• Donna pivoting her business from a volume-based business to a handful of clients
• All of her new clients came from speaking engagements she did in the fall of 2016 and what had changed
• Audiences wanted less training and detail and more focus on story and what’s possible
• The framework I use for presentations
• My recommendations for Donna for her presentations and her unique angle
• What Donna sees that people are missing about social media
• Donna’s recommended tools for social media management
• Make sure your social media marketing aligns with your business objectives
• Having a balance between automated posts and real-time interactions
• Donna’s social media tips for speakers

Links:

You can connect with Donna on her website at https://socialpivotpr.com/

LinkedIn = http://www.linkedin.com/in/donnacravotta

Twitter = @DonnaCravotta

Facebook = https://www.facebook.com/SocialPivotPR

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Get all of the show notes at https://www.speakingyourbrand.com/9

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable