027: Building Your Brand on Values and Vision with Marci McCue of Flipboard

How important are values to your company’s brand and culture? For Flipboard, a social news magazine that launched as one of the first breakout iPad apps in 2010 and now has over 100 million monthly active users, it’s been central to their decision making and their success.

In this interview, I talk with Marci McCue, who heads up the company’s communications and content strategy, about the process she and Flipboard use to identify their values and embed them into the company culture (a very straightforward process that you can use, no matter the size of your company), the importance of civic engagement, and the power of stories.

Marci also shares how she prepares for speaking engagements and the vision curve she uses in her presentations to help brands assess where they’re at with their customers.

Did I also mention that she has hosted President Obama, Al Gore, and Steve Jobs, either at her home or at Flipboard headquarters? How cool is that!?!

This conversation will leave you excited and inspired to be engaged, to make decisions that align with your values, and to share the stories that matter.

As Marci says, “The decisions you make tell the world who you are.”

About My Guest: As a member of Flipboard’s founding team, Marci McCue has led the company’s communications and content strategy since the company launched in 2010 with the mission to be the world’s best social magazine, simplifying the way people discover and share stories around any passion. She is responsible for turning Flipboard (now with over 100 million monthly active users) into a globally recognized brand with accolades and awards from leading organizations and publications around the world.

Highlights:

• What it was like to host President Obama at her house in 2013
• The process Marci and Flipboard use to identify their values and embed them into the company culture
• How to live your values in your company
• Marci and Flipboard believe that “great stories will move our world forward”
• The importance of civic engagement
• Steve Jobs and Al Gore coming to Flipboard HQ to talk about the impact of technology as they were building their product
• Content curation, fake news, the filter bubble, and the need to blend human editors with algorithms
• What Marci’s passion has been since she was young and how it shows up in what she does today
• How Marci prepares for her speaking engagements
• The vision curve Marci uses in her presentations to help brands assess where they’re at with their customers
• And much more!

Links:

Flipboard = https://flipboard.com/

Follow Marci on Twitter @marpmc

Download the free PDF to help you with your presentations: https://www.speakingyourbrand.com/27

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