051: Marketing Trends You Need to Know for 2018 with Sandi Eveleth

There’s been a dramatic shift in online marketing in the past 1-2 years. What used to work doesn’t work anymore, or at least not the same way it did.

My guest Sandi Eveleth, a digital marketing strategist, and I share strategies you can use now including:

• how to market to cold audiences vs. warm ones;
• the #1 reason to do Facebook Live videos (it’s probably not what you think);
• the new Facebook Local (move over, Yelp!);
• and more.

During our conversation, we hit upon what I believe is THE key to successful marketing nowadays. It’s something you can easily do in your videos, podcasts, interviews, webinars, blogs, and presentations. No fancy tech, no fancy graphics, no fancy lighting required.

Curious what it is? Listen in. :-)

Sandi and I also talk about ways you can practice your presentation and why you absolutely should before giving it “for real.”

About My Guest: Dr. Sandi Eveleth is an Optometrist, Eye Care Practice Consultant, and Digital Marketing Strategist. She loves helping eye care professionals grow their practices using the latest digital marketing and business development strategies. Sandi has been practicing Optometry for over 27 years in just about every setting possible — from owning a thriving private practice for more than 15 years to working inside corporate practices and working for Ophthalmologists. She holds a Doctor of Optometry degree from the New England College of Optometry, where she was the Valedictorian, and a Bachelor of Science degree from Boston College. In 2009, Sandi also founded KISS your Web, LLC (KISS stands for Keeping Internet Solutions Simple) as a web design and digital marketing firm. Sandi is also a WP Elevation Certified Digital Business Consultant.

The Speaking Your Brand podcast is hosted by Carol Cox.

Highlights:

• How to utilize webinars as a way to practice new material you will be presenting at a speaking engagement
• Best practices for your webinar, and why Zoom is a great platform for hosting your webinars
• How to gear your marketing to cold, warm, and hot audiences
• The importance of installing the Facebook pixel on your website
• Why Facebook Live is the most important thing you can be doing on the platform right now and information on the brand new Facebook Local
• The two things you need to be thinking about now when marketing and speaking

Links:

Show notes at https://www.speakingyourbrand.com/51

If you would like to work with Sandi or if you know any eye care professionals that would like to increase their revenues, here is her special offer for listeners: http://www.drsandieveleth.com/specialoffer

Connect with Sandi on Twitter @SandiEveleth

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Sign up for a Visibility Strategy Session at https://www.speakingyourbrand.com/getvisible.

Ready to create your signature talk? Email me at carol@speakingyourbrand.com.

Say hi to me on Twitter @CarolMorganCox

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Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable