174: Hosting Your Own Virtual Summit with Dr. Holly Tucker

Have you thought about hosting your own virtual summit?

We've talked quite a bit for the past few months about the power of hosting webinars, which are typically just you talking to your audience (perhaps with a co-host).

Virtual summits, on the other hand, typically bring together a group of speakers on a topic, with you as the host pre-recording the interviews with each speaker and then delivering them all on a particular day for registrants to watch.

Hosting your own virtual summit can boost your visibility and brand, build relationships with people in your industry, grow your email list, and bring in revenue.

(Virtual summits is one of the 5 types of webinars we talked about on our most recent webinar. You can watch the webinar recording at https://www.crowdcast.io/e/syb-5-types-of-webinars.)

My guest in this episode, Dr. Holly Tucker, decided to experiment and put together a virtual summit just a couple of weeks ago - and she did it all in less than 30 days.

Holly enjoyed it so much that she’s doing one again!

Holly and I talk about:

• Why she decided to do a virtual summit
• The business goals she had for the summit
• How she selected her speakers
• The logistics of putting it all together
• Lessons she learned for the next time

About My Guest: Dr. Holly A. Tucker is a health & wellness speaker, advocating for the health of the next generation. Her background as a chiropractic physician certified in acupuncture, and a Certified Health Education Specialist, she incorporates intentional daily nutrition into practice. More importantly, she is a mom on a journey in raising her own children. Dr. Tucker has a private practice in Memphis, TN, and also maintains Active Family Wellness, a lifestyle blog centered on whole food nutrition for the whole family.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/174

Holly’s website: https://www.activefamilytn.com/

Holly’s virtual summit: http://everydaywellnessathome.com/

Holly’s Instagram: https://www.instagram.com/activefamilykitchen/

Virtual summit software: http://virtualsummits.com/

Get the recording of our free webinar on “5 Types of Webinars You Can Do to Grow Your Business and Visibility” at https://www.crowdcast.io/e/syb-5-types-of-webinars.

Related Podcast Episodes:

• Episode 44: The Ins and Outs of Virtual Summits with Jaime Slutzky
• Episode 171: 5 Types of Webinars You Can Do to Build Your Business and Visibility with Carol Cox and Diane Diaz

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable