194: How to Structure a Movement-Making Speech Using Your Story with Joy Spencer [Storytelling Series]

Why would you want to start a movement when you’re busy with your business? Isn’t a movement for activists and non-profits?

Not necessarily. A movement is a group of people coming together to act towards a common cause who share similar values.

As a business owner, you can ask: How can I serve people who believe the same thing I do? What can I create for this community to achieve our goal?

You can use your business to have a bigger purpose and a greater impact, plus having a movement can provide a *container* for your thought leadership message.

And of course public speaking can get out your bigger message and attract the people who believe in what you believe.

My guest today is Joy Spencer, who was on the podcast earlier this year.

She’s back to talk about using a framework called Public Narrative to tell the Story of Self, Story of Us, and Story of Now.

In this episode, Joy and I talk about:

• Why you would want to start a movement as an entrepreneur
• How a movement can run parallel to your business
• How public speaking can get out your bigger message and attract the people who believe in what you believe
• Story of Self, Story of Us, Story of Now: The Public Narrative framework you can use for movement-inspiring speeches
• Examples of Public Narrative speeches
• The emotional power of telling your own story
• You have to be willing to let go of control and learn new leadership skills

This episode is part of our podcast series on Storytelling.

About My Guest: Joy Spencer is a coach, speaker, and organizational development consultant working with professionals and leaders at all levels within organizations. Whether she’s working with individual contributors or senior leaders, Joy leverages over 17 years of experience she gained while working to champion change in social justice movements, including those related to global access to essential medicines and consumer advocacy for online privacy. This work required a dogged commitment to not merely challenging the status quo, but to reimagining and working towards creating an ideal future. It is this commitment to creating that has shaped Joy’s coaching philosophy and approach today. Using her signature C.R.E.A.T.E. framework, Joy guides her clients through a process to become incomparable in work so they can get paid to be themselves.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/194

Joy’s website: http://reframetocreate.com/

Public Narrative PDF: https://dash.harvard.edu/bitstream/handle/1/30760283/Public-Narrative-Worksheet-Fall-2013-.pdf

Valarie Kaur speech: https://www.today.com/video/what-if-this-is-not-the-darkness-of-the-tomb-but-the-darkness-of-the-womb-watch-valarie-kaur-s-speech-917892675740

Last chance to register for our free live virtual summit on October 15: https://www.speakingyourbrand.com/summit/

Enroll in our NEW Thought Leader Academy for Women Entrepreneurs: https://www.speakingyourbrand.com/academy

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox

• Joy Spencer (guest) = https://www.linkedin.com/in/joy-spencer-acc-cpc-835b212/

Related Podcast Episodes:

• Episode 172: Get Past Perfection and Throw Out the Script with Joy Spencer
• Episode 184: Why Some Speakers Become Thought Leaders with Carol Cox [Thought Leadership Series]
• Episode 193: Five Kinds of Stories to Share in Your Thought Leadership Content with Carol Cox [Storytelling Series]

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable