202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series]

What should you be measuring in your business and in your speaking and visibility efforts?

There are the obvious metrics: revenue, leads, sales, number of events you speak at.

But what else? We can’t forget to measure what we’re doing (or *not* doing and *should* be doing) that will get us to the goals we want.

My guest is Casey Gromer, who owns SHE-Suite Boutique, a business consultancy that works for female founders who are ready to step away from being boss while still achieving growth and success as a business owner.

I invited Casey on the podcast to share with us her 4-part planning process, which you can use now as you plan for next year and you can use throughout the year as you evaluate your results and set new goals.

This episode is part of our Goals & Planning series.

About My Guest: Casey Gromer is the founder and head Integrator of SHE-Suite Boutique – a business consultancy that works for female founders who are ready to stop away from being boss while still achieving growth and success as a business owner. As a mom and founder of my own company, I recognize that traditional, male-dominated business strategies are not resonating for many women business owners. Now, as an author, consultant, and Fractional Integrator, our team helps purpose-driven women business owners find the balance in business – avoiding burnout and decision-fatigue while maintaining sustainable and profitable growth.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/202

Casey’s website: https://www.she-suiteboutique.com

Schedule a consult call to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.

Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Casey Gromer (guest) = https://www.linkedin.com/in/caseygromer/

Related Podcast Episodes:

• Episode 160: Shifting Your Sales Mindset and Strategies for Greater Success with Reena Philpot [Mindset Series]

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable