247: Creating Your Body of Work by Noticing Who's Missing with Katrine Marçal

When you think about your thought leadership, one of the questions to consider is: What is missing in your field/industry?

For my guest Katrine Marçal, the question wasn’t only “what” is missing, but “who” is missing and what the consequences have been for all of us.

Katrine is a bestselling author on women and innovation and her second book just came out called “Mother Of Invention: How Good Ideas Get Ignored In An Economy Built For Men.”

Katrine and I talk about:

• Why women have been missing from economics
• The innovations we’re missing as a society because women have been ignored and don’t receive funding for their ideas and businesses
• How Katrine is "speaking her brand" with her writings and speaking engagements
• I share some Ideas for Katrine’s talks

About My Guest: Katrine Marçal is a bestselling author on women and innovation. Her first book “Who Cooked Adam Smith's Dinner?” has been translated into more than 20 languages. Margaret Atwood called it "a smart, funny and readable book on women, economics and money". It was named one of The Guardian's books of the year in 2015. BBC also named Katrine one of its 100 Women in 2015. Katrine's second book “Mother Of Invention: How Good Ideas Get Ignored In An Economy Built For Men” became a bestseller in Sweden in 2020 and will be published in several languages during 2021 and 2022.

Katrine works for the Swedish newspaper Dagens Nyheter. She has given keynotes at institutions such as Oxford University Business and Economics Programme, London School of Economics and The Royal School of Technology in Stockholm. In her role as a financial journalist she has interviewed many of the world's leading economic thinkers. Some of her interviews have been viewed more than a million times on YouTube. She lives in the English countryside with her husband and three children.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/247

Get Katrine’s new book “Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men”: https://www.amazon.com/Mother-Invention-Ideas-Ignored-Economy-ebook/dp/B08WJV9JBS/

Subscribe to Katrine’s Substack newsletter: https://wealthofwomen.substack.com/

Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Katrine Marçal (guest) = https://www.linkedin.com/in/katrine-marcal/

Related Podcast Episodes:

• Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz
• Episode 163: A Feminist Approach to Public Speaking with Carol Cox
• Episode 191: Women in Politics and the Public Sphere with Rep. Anna Eskamani [Use Your Voice Series]

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable