250: Lessons Learned from 250 Podcast Episodes with Carol Cox [The Medium is the Message Series]

We’re celebrating 250 episodes of the Speaking Your Brand podcast!

I wanted to take this opportunity to share with you lessons I’ve learned after hosting and creating 250 episodes, including what makes podcasting unique and different from video and writing and how it has impacted my business and thought leadership.

This is the first episode in a new series we’re doing that I’m calling “The Medium is the Message.”

This phrase is from media theorist Marshall McLuhan and books he wrote in the 1950s and 60s.

McLuhan analyzed technologies (mediums) like the printing press, electric light, radio, and television and saw that it was the medium itself, not the particular content, that affected and changed society and human behavior. It was the medium that dictated how people interacted with it.

I explain a bit more about this in the intro, but what I really want for us to get out of this is that as entrepreneurs, marketers, and content creators, it’s tempting for us to just copy/paste content from one platform to the next (guilty!).

But, it doesn’t work that well because each platform, each channel, each medium is different, wants different things, and the audience interacts differently on it.

I’m starting this series on The Medium is the Message talking about podcasting, since I’m at episode 250 and because it’s my primary content channel.

Other episodes in this series will focus on the channels (mediums) of public speaking, video, TV, social media, email and other forms of writing (books and articles).

Be sure to listen to the end to hear about our special giveaway and enter a chance to win a 60-minute coaching session!

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/250

Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/.

Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.

Podcast Performance Coach Tim Wohlberg: https://podcastperformancecoach.com/

Connect on social:

• Carol on LinkedIn = https://www.linkedin.com/in/carolcox
• Carol on Instagram= https://www.instagram.com/carolmorgancox
• SYB on YouTube = https://www.youtube.com/channel/UCS7AtXV0f_HL09mepAON65w

Related Podcast Episodes:

• Episode 162: Why We’re #ChoosingWomensVoices – and You Should Too with Carol Cox and Diane Diaz
• Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable