251: This is What Public Speaking Does for You with Carol Cox and Diane Diaz [The Medium is the Message Series]

Did you know that public speaking is one of the fastest ways that you can establish your expertise, credibility, authority, and thought leadership?

Why? Because of the intrinsic benefits being the speaker standing in the front of a room or on a stage conveys, before you’ve even said a word.

This in and of itself is one of the best reasons to be a speaker.

This is the second episode in a new series we’re doing called “The Medium is the Message.”

Each medium/platform we use, whether public speaking, podcasting, video, social media, TV, books, and so on, gives us particular benefits due to the nature of the medium itself.

This also means that each medium wants different things and the content we create for each medium should reflect that.

In this episode, Diane Diaz and I talk about:

• What makes public speaking unique as a medium
• The role you play as a speaker (and the huge benefits that conveys to you)
• Who can speak in public was historically limited to {white} men and the impact that has on women speakers today
• How different types of speeches (business presentations, keynotes, and TED/TEDx talks) dictate different messages/content
• What audiences want from speakers and how they view speakers
• Why public speaking is the fastest way to thought leadership

Be sure to listen until the end to get the details on how you can enter for our special giveaway to win a 60-minute coaching session with us.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox, joined in this episode by our lead speaking coach Diane Diaz. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/251

Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/.

Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.

Connect on social:

• Carol on LinkedIn = https://www.linkedin.com/in/carolcox
• Diane on LinkedIn = https://www.linkedin.com/in/dianediaz
• Carol on Instagram= https://www.instagram.com/carolmorgancox
• SYB on YouTube = https://www.youtube.com/channel/UCS7AtXV0f_HL09mepAON65w

Related Podcast Episodes:

• Episode 205: The 4 Types of Talks You Need as a Speaker and Thought Leader with Carol Cox and Diane Diaz [Goals & Planning Series]
• Episode 249: The Relationship Between Speaking and Performance with Carol Cox
• Episode 250: Lessons Learned from 250 Podcast Episodes with Carol Cox [The Medium is the Message Series]

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable