323: Marketing Is Changing: Why We're Ditching the Hero's Journey with Carol Cox [Marketing Series]

We’re kicking off a new podcast series on how marketing is changing and what to do now.

The rise of AI tools means that endless quantities of decent content can be generated at virtually no cost.

This is going to impact social media marketing, SEO, and online advertising.

As speakers, content creators, marketers, and entrepreneurs, doing the same things we’ve always been doing isn’t going to work for much longer.

Along with content saturation making it harder for our content to be discovered and seen, pretty soon we’re not going to be able to tell who online is real and who is not.

This is why I believe that as a public speaker, you have a unique opportunity to cut through the noise, authentically garner people’s attention, build relationships, and attract leads and clients.

In this episode, I talk about:

• The big shifts in online marketing that are only going to accelerate
• Why we’re ditching the hero’s journey as a marketing framework
• The problems with the hero’s journey that is making it less compelling
• The shift from the individual to the collective
• What we’re focusing on instead in our marketing and sales

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/323

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect on LinkedIn: https://www.linkedin.com/in/carolcox

Related Podcast Episodes:

• Episode 310: Trends in Public Speaking and Thought Leadership for 2023 with Carol Cox
• Episode 313: How to Thrive in the Age of A.I. with Carol Cox
• Episode 314: Using ChatGPT and Image Generators to Enhance Your Content with Carol Cox

Become Bookable Live Online Workshop - April 15, 2026
If you want to speak more but you’re not sure where to start or your efforts haven’t produced the results you want, I’m hosting a live online workshop called “Become Bookable: How to Get Speaking Invitations” on Wednesday, April 15th.

A lot of brilliant women assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder — it’s because they’re positioned as bookable.

In this 3-hour interactive workshop live on Zoom, I’ll show you how speakers actually get invited — and help you clarify the positioning that makes event organizers say yes.

As a podcast listener, use the coupon code “Podcast100” to save $100 on your registration.

Learn more and register at https://www.speakingyourbrand.com/bookable