Change Your Name, Gain More Customers (Hello, Neighborly!)

When you change your company name, can you change the way you relate to customers? That's what Neighborly (formerly Dwyer Group) is currently finding out. In this, the second in our two-part series about name changes, we learn how the country's largest home-services franchise company is redefining how it relates to customers... all because it changed its name. Learn more about your ad choices. Visit megaphone.fm/adchoices