How Ryan Reynolds Makes Ads Go Viral

How do you poke fun at something in a way that excites everyone and upsets no one? It's a skill that actor Ryan Reynolds has mastered—as his marketing company, Maximum Effort, churns out one viral hit after another. In this conversation with Entrepreneur editor in chief Jason Feifer, he shares how he does it. Learn more about your ad choices. Visit megaphone.fm/adchoices