How to Make Better Decisions, According to Science

Entrepreneurs make a mistake: They often think of decisions as binary, where one answer is definitely right and the other is definitely wrong. Astrophysicist Saul Perlmutter says there's a better way to approach decisions — and it's with "probabilistic thinking," a concept that's familiar to scientists but less so to businesspeople. Today, he explains. Saul also writes about this in his new book Third Millennium Thinking. Learn more about your ad choices. Visit megaphone.fm/adchoices