Should we be ditching X for Bluesky?

Headlines: Social media ban legislation to be introduced to parliament today, US closes embassy in Ukraine amid warnings of ‘significant air attack’, Hawthorn settles court case with previous Indigenous players, and who won big at the ARIA's last night?

Deep Dive: Celebrities, institutions and regular people have been abandoning X, formerly Twitter, and joining rival Bluesky in recent weeks.

Bluesky is one of a handful of short text social media alternatives that have had some success competing since Elon Musk bought X in 2022. But X still dominates the space. So is Bluesky a real, better alternative, or are those making the switch and proclaiming the death of X just virtue signalling?

On this episode of The Briefing, Bension Siebert is joined by Crikey’s associate editor and internet culture and tech reporter Cam Wilson to get his verdict on if Bluesky is living up to the hype, and if it will survive.

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