The PR Week: 9.28.2023 - Bri Reynolds, Lyft

The PRWeek team hosts a Gen Z-focused edition of the podcast, featuring Lyft social media manager Bri Reynolds. Reynolds talks about her social media management strategy, how brands can decide which platforms to use and much more.

Plus the biggest Gen Z stories of the week, including Taylor Swift and Travis Kelce, the Kevin James meme making rounds online, why everyone is talking about the Roman empire and the latest on Meta’s X competitor, Threads.

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