The PR Week: 2.15.2024 - Margery Kraus, APCO Worldwide

On this week’s episode, The PRWeek team is joined by Margery Kraus, founder and executive chairman of APCO Worldwide, which is celebrating its 40th anniversary. Kraus discusses operating in the Middle East with 400 people, innovation and AI and her Hispanic roots.

Topics include:

- Super Bowl round-up;

- Politics: President Joe Biden joins TikTok; Evaluating the Biden White House comms dynamic;

- Lyft’s earnings typo snafu;

- Weber Shandwick nabs more talent from Edelman;

- More people moves and news.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

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