The new business impact of media relations, a podcast sponsored by MediaSource

There is a new proven process of pairing compelling stories with data-driven analytics to drive your business goals with media relations. Lisa Arledge Powell, CEO and founder of MediaSource, and Kena Lewis, AVP, public affairs & media relations at Orlando Health, share their vast wisdom on this topic from which all communicators can greatly benefit. They introduce new methods and tactics to drive business using media relations. They underscore the why and how of being truly strategic in your media outreach. And they share concrete examples of all this in action.

And better still, you can click here for a free download of the associated white paper entitled Effectively Quantifying the Business Value of Media Relations at Orlando Health. This report truly breaks down a test-and-learn approach to data analysis that is commonly used in industries from retail to telecommunications and shares how communicators can now apply this to PR measurement.

AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!

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