🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.
The Best One Yet25 Marras 2024

🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.

Wicked’s opening weekend doubled Gladiator II… and it’s thanks to Wicked’s color strategy.

Kellogg's Froot Loops just became a political debate… because of RFK Jr. and artificial flavor.

Northvolt was Europe’s biggest startup ever… but it just went bankrupt.

Plus, Butterball turkey is the biggest turkey seller in America… and the only one with a hotline.


$K $KLG $MAT


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show — The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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Jaksot(1624)

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🚀 “$XXX” — SpaceX’s sugardaddy deal. Zebra’s Super Bowl stock. Pepsi’s price cut. +Minivan Millennial Dad.

One company is tracking every football at the Super Bowl… And it’s a publicly-traded stock.Elon Musk is merging SpaceX and Xai… It’s a sugardaddy acquisition.Pepsi is cutting prices on Dorito’s and al...

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Moltbot has gone viral with a chatbot social network… AI Agents are chatting with other AI.Disney’s parks biz hit an ATH… but the real story is High School Musical on TikTok.There is 1 drink defying t...

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Serena Williams’ super bowl spot is already viral… But it actually cost 3x more than the sticker price.Get to know the next Fed Chair: Kevin Warsh… He’ll affect your money more than the prez.The #1 wa...

2 Helmi 22min

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🌅 “Afternoon Delight” — Starbucks’ All-day bet. Khabe Lame’s Influencer stock. Apple’s AI rental. +Silk Diapers

We went to Starbucks’ Investor Day… To keep the Siren growing, Starbucks wants your afternoon delight.TikTok star Khabe Lamy just sold his handle for $1B… He’s now the 1st ever Influencer stock.Apple ...

30 Tammi 23min

⛸️ “$200K per Olympian” — Billionaires philanthropy splurge. Tesla’s young avocado tree. Phia’s $100M fashion butler. +Cursing Promotion Hack

⛸️ “$200K per Olympian” — Billionaires philanthropy splurge. Tesla’s young avocado tree. Phia’s $100M fashion butler. +Cursing Promotion Hack

Olympic athletes get $200K, babies get CEO money... It’s a golden era for billionaire donations.Tesla announced bad earnings but the stock rose… Because Tesla is a young avocado tree.Bill Gates’ daugh...

29 Tammi 22min

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📖 “70% Rule of Excellence” — Reading’s business ROI. Vital Farms’ egg-troversy. Instagram’s Big Tobacco suit. +Pokémon’s AI test

The best business ideas came from reading 1 sentence… Because 70th percentile 3 times makes you a 99 percenter.Vital Farms’ $1B egg stock is dropping… on Tiktok drama over orange yolks.Instagram & You...

28 Tammi 21min

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69 of Minnesota’s most powerful CEOs are changing things… in Minneapolis and the country. Graza sold 150M of viral squeezable olive oil… But now it faces Graza-formity & Forrest Gump.Toto is best-kno...

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🤝 “TikTaken” — TikTok (finally) sold. Diet Coke vs Coke Zero. Madison Square Garden 5.0. +Chimney Sweep Surge

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Why is Diet Pepsi dropping, but Pepsi Zero surging?... Boomers do Diet, Zoomers do Zero.Penn Station finally got a $7.5B glam-up proposal… But it all depends on hockey & basketball.TikTok USA was offi...

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