🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.
The Best One Yet25 Marras 2024

🧙 “Wicked’s Green” — Wicked’s color strategy. Froot Loops’ dye drama. Europe’s startup bruise.

Wicked’s opening weekend doubled Gladiator II
 and it’s thanks to Wicked’s color strategy.

Kellogg's Froot Loops just became a political debate
 because of RFK Jr. and artificial flavor.

Northvolt was Europe’s biggest startup ever
 but it just went bankrupt.

Plus, Butterball turkey is the biggest turkey seller in America
 and the only one with a hotline.


$K $KLG $MAT


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show — The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks


“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.


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Subscribe to our new (2nd) show
 The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.


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Jaksot(1680)

đŸ«Š “Emotional staples” — L’Oreal’s lipstick effect. Tesla’s not-self-driving cars. Business Trip ROI. +Adult pregaming

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Lipstick is economic soup for the stressed soul
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Tim Cook is out, John Ternus is in
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 so psychedelic stocks surged Monday.Tariff Refunds just went...

21 Huhti 22min

đŸ€  “Yellowstone Tax” — NYC’s Pied-a-Terre Fee. Goop’s $9M ghost kitchen. Gatorade’s unathletic pivot. +Deal-Blind Dudes

đŸ€  “Yellowstone Tax” — NYC’s Pied-a-Terre Fee. Goop’s $9M ghost kitchen. Gatorade’s unathletic pivot. +Deal-Blind Dudes

NYC’s pied-a-terre tax, NJ Transit’s World Cup surge pricing
 Both inspired by John Dutton.The most successful ghost kitchen? It’s Goop
 Gwyneth’s miso bowls make $9M/store.Gatorade is pivoting from a...

20 Huhti 22min

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LIV Golf is reportedly shutting down
 sportswashing failed, so Saudi Arabia’s pivoting.Storage Units are America’s hottest real estate
 but are getting banned by NIMBYs #StorageShamingQVC invented “sh...

17 Huhti 22min

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Stocks hit All-Time-Highs in the middle of a war... Because of stock market gravity.Allbirds announced a pivot to artificial intelligence
 and shares surged 800%.Alix Earle is beefing with Alex Cooper...

16 Huhti 21min

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Amazon acquired Globalstar to take on SpaceX
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