Black Friday is big business. Here’s how you can make the most of it

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Deep Dive: Are you gearing up to spend your hard-earned dollars this Black Friday?

It's nearly impossible to miss the flood of aggressive marketing from retailers ahead of the Black Friday sales this week. But is it the sale of the year – or just the best marketing ploy ever?

On this episode of The Briefing, Bension Siebert unpacks why this longstanding American shopping event has become so big in Australia, and how you can you avoid getting sucked in by marketing and snatch a genuine bargain.

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