115: Maxwell Nee – Scoring Great Leads

Guest: Maxwell Nee

Guest Bio:

Maxwell Nee is the Chief Revenue Officer of ScoreApp, a Quiz Marketing Platform with 6,000 paying clients. He’s also a multi-award-winning entrepreneur, bodybuilder & dancer. He’s been featured on TV, radio, Forbes, Singapore’s The Business Times & The Australian Business Review.

Guest Links:

ScoreApp free trial

Key Points:

1. Max's Journey to ScoreApp:
   • Former business coach helping people with sales and online marketing.
   • Grew his business to $2 million in revenue in under 2 years using ScoreApp to generate leads.
   • Became an angel investor in ScoreApp, then a strategic partner, and now the CRO.
2. Impact of Dance on Business:
   • Max practiced hip-hop dance competitively and as part of performance teams.
   • Key lessons from dance include obsessive focus on goals, handling responsibility, and the “show must go on” mentality.
   • Parallels between dancing and business: focus, discipline, and forward momentum.
3. What is ScoreApp?:
   • An online quiz tool that helps businesses generate highly qualified leads by offering personalized assessments.
   • Converts traffic (from podcasts, videos, social media, etc.) into leads through data-driven scorecards, giving users a personalized report.
   • Designed to help businesses qualify leads and segment them based on readiness to buy.
4. Definition of a Lead:
   • A lead is someone who provides their contact information and expresses interest in potentially purchasing a product.
   • Important to have both contact details and a registration of interest for a lead to be considered valuable.
5. Qualifying Leads with ScoreApp:
   • ScoreApp quizzes help businesses qualify leads by collecting valuable data through a series of questions.
   • Example: A business selling expensive products (e.g., homes or loans) can ask questions about income and readiness to buy, ensuring they get qualified leads.
6. Traffic Generation for Quizzes:
   • ScoreApp provides resources such as a "Lead Gen Toolkit" and a "Partnerships Portal" to help clients drive traffic to quizzes.
   • Clients can use various channels like email, social media, podcasts, and LinkedIn to drive traffic and collect leads.
7. Lead Generation as a Top Priority:
   • Lead generation is crucial because it directly impacts sales and revenue.
   • A consistent flow of leads is essential for business growth—without leads, there's no way to generate sales and cash flow.
8. Comparing Quizzes to Other Lead Gen Methods:
   • Quizzes convert at higher rates (20-40%) compared to traditional lead magnets (10-15%).
   • Quizzes not only attract more leads but also qualify them, increasing conversion rates and providing better data for follow-up.
9. Do’s and Don’ts in Lead Generation:
   • Do: Personalize outreach. When contacting leads, use data (e.g., quiz scores) to create relevant, tailored conversations.
   • Don’t: Avoid generic, impersonal outreach. Leads prefer personalized experiences over feeling commoditized.
   • Keep the customer experience engaging and relevant, similar to how Amazon personalizes product recommendations.

About Salesology®: Conversations with Sales Leaders

Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.

Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs.

If you are a business owner or sales manager with an underperforming sales team, let’s talk. Click here to schedule a time.

Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated!

To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at http://www.gosalesology.