Episode 182 / Dana Snyder - Building a Sustainable Fundraising Model

Last month, we covered a topic that was a perfect preview of the conversations we are holding throughout August. This month is wholly focused on nonprofit leaders, thought leaders, people in thought leadership and executive directors, especially those who do a lot of fundraising and relationship building.

To start us off, I have Dana on today's episode to talk about:

• Sustainable giving models that help build long-term relationships with donors, ensuring a steady flow of support.

• The power of personal storytelling and how measuring impact can amplify our fundraising efforts and create partnerships aligned with our values.

• Our journeys in writing and publishing books as nonprofit leaders.

• 00:00 - Introduction

More about our guest today

Dana Snyder is a dynamic speaker, author, host of the acclaimed global nonprofit podcast "Missions to Movements", and the visionary creator of the Monthly Giving Mastermind. Her mission is to empower nonprofits to attract potential supporters through innovative digital marketing and to create sustainable giving models by establishing robust monthly giving programs, making philanthropy accessible to all.

Dana's impressive career includes serving as a Senior Digital Strategist at DKC in New York City, where she worked with prestigious clients such as The Honest Company, Sports Illustrated, and Delta Airlines. She also brought her digital expertise to American Idol as a Digital Producer. Additionally, Dana has held the roles of Director of Marketing and Development for Take Stock in Children of Sarasota County and Client Manager at Omnigon.

A sought-after keynote speaker and workshop facilitator, Dana has graced the stages of renowned conferences like NIO Summit, Cause Camp, Classy Collaborative, and the Nonprofit Storytelling Conference, sharing her insights and inspiring nonprofit professionals.

Dana holds a Bachelor's Degree in Advertising and Public Relations from the University of Central Florida. Now based in Atlanta, she enjoys spending her free time outdoors with her husband, baby girl and labradoodle, exploring new restaurants, and traveling.

• 02:10 - Building a sustainable giving model through recurring donations.

Dana shares her expertise on the value of focusing on recurring donors over one-time unicorns, the benefits of this approach for nonprofits, and valuable insights on creating and marketing a successful monthly giving program.

• 13:22 - Writing a book, challenges and benefits of sharing personal stories.

As published authors, Dana and I share unique insights on what it takes to produce a great book, our personal experience along the way, the hurdles we faced and the pros and cons of hybrid publishing, self-publishing, and traditional publishing. If you are looking into writing a book, start! Once you get to publishing, these insights will help you figure out what works for you.

• 20:58 - Self-publishing a book for nonprofit leaders - tips on marketing and partnerships.

When I was on a book tour, I didn't want to spend exorbitantly, so my team and I came up with an innovative strategy to promote it. By partnering with existing partners, we utilized their resources to not only promote my book but also highlight my nonprofit's mission and programs. Check out this course for support materials to learn how you can do the same!

• 28:58 - conclusion

We haven't discussed nonprofits and fundraising in a while, but we hope this conversation will equip you with the tools to achieve this year's fundraising goals. Keep these tools handy and feel free to connect with Dana and me. We would love to hear from you!

Mentions
Dana Snyder

Monthly Giving Summit

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