How can markers of masculinity influence consumer behavior?

In the first of two episodes, Dr. Bahijja Raimi-Abraham interviews Professor Joseph Devlin about his work in consumer neuroscience and neuromarketing. They discuss the importance of understanding consumer behaviour and the ethical considerations surrounding data collection and use. They also touch on the topic of masculinity and its influence on consumer behaviour.

Takeaways

• Consumer neuroscience is a new field that aims to understand how and why consumers make decisions.
• Ethical considerations are important in consumer neuroscience, particularly in terms of data collection and use.
• Markers of masculinity can influence consumer behavior.
• It is important for academics and researchers to stay current with technology and AI.
• Understanding and integrating AI into research and education can enhance creativity and productivity.
• Transparency is crucial in the ethical use of data.
• The Ig Nobel Prize recognizes research that makes you laugh and think, and Professor Devlin's research on small penises and fast cars could be a contender.
• ACN Labs is Professor Devlin's spin-out company focused on applied consumer neuroscience.

Keywords

consumer neuroscience, neuro marketing, consumer behavior, data ethics, masculinity, hobbies, books, films, music

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