Number Fever: How Pepsi Nearly Went Pop

Number Fever: How Pepsi Nearly Went Pop

Pepsi twice ended up in court after promotions went disastrously wrong. Other big companies have fallen into the same trap - promising customers rewards so generous that to fulfil the promise might mean corporate bankruptcy.

Businesses and customers alike are sometimes blinded by the big numbers in such PR stunts - but it's usually the customers, not the businesses, who end up losing out.

Read more about Tim's work at http://timharford.com/

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

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“I love being the person who doesn’t know anything” - Why Steven Levitt has swapped academia for podcasting

“I love being the person who doesn’t know anything” - Why Steven Levitt has swapped academia for podcasting

20 years ago, a book called Freakonomics became an instant bestseller and worldwide sensation. Tim Harford got his hands on the first copy that Steve Levitt ever signed... and promptly sold it on eBay. In this Cautionary Conversation, the pair are reunited to discuss the Freakonomics phenomenon, why Levitt left the hostile world of academia, and how simple changes could revolutionise everything from education to organ donation. *Cautionary Tales has been nominated for a Webby Award* To vote for us, head to: https://vote.webbyawards.com/PublicVoting#/2025/podcasts/features/original-music-score-sound-design For a full list of sources, see the show notes at timharford.com. Get ad-free episodes, plus an exclusive monthly bonus episode, to Cautionary Tales by subscribing to Pushkin+ on Apple Podcasts or Pushkin.fm. Pushkin+ subscribers can access ad-free episodes, full audiobooks exclusive binges, and bonus content for all Pushkin shows. Subscribe on Apple: apple.co/pushkinSubscribe on Pushkin: pushkin.fm/plusSee omnystudio.com/listener for privacy information.

11 Huhti 39min

The Old Man and the Wrecking Crew

The Old Man and the Wrecking Crew

When Britain entered its first Covid-19 lockdown in March 2020, many found comfort in evoking the British wartime spirit. A timely hero emerged - Captain Tom Moore, a WWII veteran who walked up and down his garden to raise money for frontline nurses. But when the fundraising switched to a new charity, did anyone think to check where was the money was going? *Cautionary Tales has been nominated for a Webby Award* If you can spare a moment to give us a vote, head to: https://vote.webbyawards.com/PublicVoting#/2025/podcasts/features/original-music-score-sound-design For a full list of sources, see the show notes at timharford.com. Get ad-free episodes, plus an exclusive monthly bonus episode, to Cautionary Tales by subscribing to Pushkin+ on Apple Podcasts or Pushkin.fm. Pushkin+ subscribers can access ad-free episodes, full audiobooks exclusive binges, and bonus content for all Pushkin shows. Subscribe on Apple: apple.co/pushkinSubscribe on Pushkin: pushkin.fm/plusSee omnystudio.com/listener for privacy information.

4 Huhti 38min

Houdini: The Phone Call from the Coffin (Part 3)

Houdini: The Phone Call from the Coffin (Part 3)

Fearing for his life, Harry Houdini leaves secret codes with his loved ones, promising to use them in any post-mortem messaging. In 1926, Houdini's death shocks the world, but the news that follows is even more astounding. A report of the impossible: contact has been made. For a full list of sources, see the show notes at timharford.com. Get ad-free episodes, plus an exclusive monthly bonus episode, to Cautionary Tales by subscribing to Pushkin+ on Apple Podcasts or Pushkin.fm. Pushkin+ subscribers can access ad-free episodes, full audiobooks exclusive binges, and bonus content for all Pushkin shows. Subscribe on Apple: apple.co/pushkinSubscribe on Pushkin: pushkin.fm/plusSee omnystudio.com/listener for privacy information.

28 Maalis 40min

Houdini's Detective and her 1500 Dead Husbands (Part 2)

Houdini's Detective and her 1500 Dead Husbands (Part 2)

Harry Houdini finds an ally in his fight against spiritualism, a brilliant detective called Rose Mackenberg, who'll do whatever it takes to expose a fake. Together, the two head to Washington to try and get lawmakers to criminalise mediums. The hearing that follows will be violent, sensational and leave Houdini fearing for his life. This is the second of a three-part series. For a full list of sources, see the show notes at timharford.com. Get ad-free episodes, plus an exclusive monthly bonus episode, to Cautionary Tales by subscribing to Pushkin+ on Apple Podcasts or Pushkin.fm. Pushkin+ subscribers can access ad-free episodes, full audiobooks exclusive binges, and bonus content for all Pushkin shows. Subscribe on Apple: apple.co/pushkinSubscribe on Pushkin: pushkin.fm/plusSee omnystudio.com/listener for privacy information.

21 Maalis 41min

Houdini: A Message from the Spirits (Part 1)

Houdini: A Message from the Spirits (Part 1)

Harry Houdini is remembered today for his legendary escapes and illusions, but he also had a lifelong obsession with the paranormal. After dabbling in fake seances himself, Houdini made it his mission to uncover frauds and expose mediums. This would put him on a collision course with his spiritualist friend, Arthur Conan Doyle, and leave him fearing for his life. This is the first of a three-part series. For a full list of sources, see the show notes at timharford.com. Get ad-free episodes, plus an exclusive monthly bonus episode, to Cautionary Tales by subscribing to Pushkin+ on Apple Podcasts or Pushkin.fm. Pushkin+ subscribers can access ad-free episodes, exclusive audiobook binges, and bonus content for all Pushkin shows. Subscribe on Apple: apple.co/pushkinSubscribe on Pushkin.fm: pushkin.fm/plusSee omnystudio.com/listener for privacy information.

14 Maalis 43min

Would You Trust a Gangster Nanny? - Cautionary Questions with Rachel Botsman

Would You Trust a Gangster Nanny? - Cautionary Questions with Rachel Botsman

Do we trust our fitness trackers too much? How do fraudsters gain our faith? Why do people trust podcasters? And would you trust a drug dealing nanny with a tambourine? Tim Harford is joined by trust expert Rachel Botsman to answer your questions. Rachel lectures in trust at Oxford University and her new audiobook How To Trust and Be Trusted is available via Pushkin.fm and wherever audiobooks are sold.We love hearing from you, so please keep your questions coming: tales@pushkin.fm.See omnystudio.com/listener for privacy information.

7 Maalis 41min

Lights, Camera, Tax Break

Lights, Camera, Tax Break

When Ernest Borgnine gets his big break in Hollywood, he can hardly believe his luck. But soon he discovers his supposed star vehicle, Marty, is not the dream gig he thought it was. In this episode of Cautionary Tales, recorded live at the Bristol Festival of Economics, Tim Harford examines what happens when the murky world of tax avoidance collides with the glitz and glamour of Hollywood. For a full list of sources, see the show notes at timharford.com.See omnystudio.com/listener for privacy information.

28 Helmi 39min

The Nursery Rhyme That Ruined a Rock Band

The Nursery Rhyme That Ruined a Rock Band

"Down Under" was huge. This jokey ode to legendary Australian wanderlust helped Men at Work win a Grammy and was a key part of the band's creative legacy. By 2007, it had been earning Men At Work a steady stream of royalties for nearly 30 years. That was when a quiz show pointed out the song's subtle connection with an Australian nursery rhyme... Tim Harford examines one of the most controversial copyright battles in music history. Where does inspiration end and infringement begin? For a full list of sources, see the show notes at timharford.com.See omnystudio.com/listener for privacy information.

21 Helmi 38min

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