151. Massimo Reynaudo, President and CEO of UPM: Normality as superpower

In this episode, we discuss with Massimo Reynaudo, UPM's President and CEO. Originally from Italy, multilingual Massimo shares insightful lessons learned from his career path and its key turning points, taking him all the way to Finland. We talk about pursuing ambitions, following dreams, and Massimo shares his three most important advice on changing jobs: know what you want, what you’re worth, and what you’re ready to invest. Why should career moves not always be upward progressions? We also discuss UPM’s transformation journey and navigating growth opportunities and megatrends.