Craig and Tymir: Keeping With the Times

Craig Balsam joins us on today’s show! Craig Balsam is an American entertainment industry entrepreneur and Tony Award-winning producer. He is the co-founder of the children's music brand, Kidz Bop. Student co-host, Tymir, learns that businesses run on grit and reinvention. In this episode of Formative, Craig shares the origin story of his company, Kidz Bop, and how it was able to maintain its success across decades and through changing technological advancements.