Ep13 Not Ready for Mogwai- Marketing Behavior Analysis with Dr. Merrill Winston

While behavior analysts often tout the desire to “save the world through behavior analysis”, our proverbial doors aren’t being knocked down by the needed masses. In this snapshot, Leah and Merrill Winston (with special guest George the dog) discuss the art of being “apparently vacuous yet stealthily scientific”- presenting our help in a way that is utilized and maintains after we leave. Additionally, they touch on the differences between being a scientist, practitioner, and behavioral engineer.

Learning Objectives:

1. Tact behavioral principles found in marketing and sales.

2. Describe how other professions can contribute to behavior-based programs.

3. List some possible ways to determine if the environment is ready for a behavioral intervention.

Take Aways- your bite-sized educational noms

- You can’t change an emotional response with logic and data.

- Be open to the idea that other professions can help address variables that affect behavior.

- We can’t fix everything. But we can help. And other people can and should help.

- Different applications but same principles, applications, and results

Worth .5 Learning 0 Ethics 0 Supervision

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