Why Do I Hate The Word Empowerment? EmRata Asks

We’ve heard the word “empowerment" used and abused time and time again. Often, we hear it when we’re being sold something: almost everything from beauty products to exercise classes are meant to “empower women.” But what does “empowerment” even really look like? And feel like? Today I talk about my personal journey with the word, cite Jia Tolentino’s incredible essay “Always Be Optimizing” and Naomi Wolfe’s Beauty Myth to examine how capitalism has diluted true female liberation. Learn more about your ad choices. Visit podcastchoices.com/adchoices