How to Truly Understand Your Customers

Why do great companies make bad products? The answer is confirmation bias, and a lack of true connection with your customer. Phyl Terry is a pioneer in the field of consumer experience, and shares an important methodology — which helped Facebook in its earliest days! Today, Phyl also helps people who are searching for jobs through the program Never Search Alone. Learn more about your ad choices. Visit megaphone.fm/adchoices